India PM Modi turns to Instagram to woo voters after Gen Z protest

NEW DELHI – Indian Prime Minister Narendra Modi took to Instagram recently with selfie-style videos shot after hours in a bid to win over young voters following Gen-Z protests that highlighted growing frustration over a lack of job and education opportunities.

From clips showing the prime minister in a biker jacket and sunglasses against a rap soundtrack, to others that borrow the theme song from the sitcom Friends to signal his ​dependability, the messaging of Modi’s party has pivoted towards the young.

A vertically shot clip posted on July 31 featuring Modi uttering a casual greeting, “Hi, ‌friends” was ‌the latest in his digital charm offensive that aims to win over 400 million Gen-Z voters ahead of general ​elections in 2029.